Saturday Jul 09, 2022
Servers Plus How to Introduce Gaming to Non-gaming Companies with Brad Kirby in South Africa
Today’s guest is Brad Kirby from Cape Town South Africa. Pioneer in African gaming and esports. Seasoned Project Manager with Business Development and Digital Marketing Management experience. Deep understanding of the gaming and esports industry and experience in planning, developing, streamlining, and implementing multiple successful skill-based gaming strategies which include influencing gaming strategy and direction for media titans like Naspers, Multichoice, and Econet Media, across the African continent.
Our discussion focused on infrastructure (servers, always the servers) and how to bring gaming to non-gaming companies.
The benefits of gaming that he noticed in himself and for others.
Being a gaming/esports evangelist:
- How to demonstrate to media and tech companies the value of the gaming audience
- How to talk to the “suits”
- The value of perseverance
- Show them the money
- Servers 101: why is location so important to gamers and esports professionals
- How gaming drove down the cost of connectivity in South Africa
- Publishers vs. private servers
- Are media companies interested in esports?
- How can esports can use broadcast TV?
- Do sponsors understand esports?
- Is mobile the future of esports in Africa?
- Should the Olympics include esports in their program?
Episode Webpage: https://www.gamerschangelivespodcast.com/11-servers-plus-how-to-introduce-gaming-to-non-gaming-companies-with-brad-kirby-in-south-africa
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FEATURED IN THIS EPISDOE:
The African Cyber Gaming League (ACGL): https://acgl.co.za/
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Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
The Gamers Change Lives Podcast is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of an inspiring esports entrepreneur and learn how they solved one particular problem that everyone will ultimately face.
I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?
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