Gamers Change Lives
Play Games. Create Jobs. Change Lives. The Gamers Change Lives Podcast is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of an inspiring esports entrepreneur and learn how they solved one particular problem that everyone will ultimately face. I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?
Episodes

Saturday Feb 24, 2024
Tales of Impact: Game Development Drives Social Change in Africa
Saturday Feb 24, 2024
Saturday Feb 24, 2024
In this episode, Tom Leonard talks with Glenn Gillis and Bella Rogerson from Sea Monster and Games for Change Africa. They discuss the power of games to create social impact and drive change. They also talk about the role of storytelling in games and the importance of collaboration within the gaming industry. The conversation highlights the work of Games for Change Africa in promoting impactful games and supporting game developers in Africa. Overall, the episode emphasizes the potential of games to change lives and the need for a global community to share knowledge and resources.
The conversation explores the impact of AI on storytelling and the creative process. It discusses the potential of AI to disrupt the means of production and make creative content creation more efficient. However, it emphasizes that AI is unlikely to replace the human ability to empathize and understand the emotional journey of users. The conversation also highlights the importance of human struggle in creativity and the unique value that humans bring to the artistic process. It concludes with a call to engage with the gaming community and use games as a platform for positive social impact.
Takeaways
Games have the power to create social impact and drive change.
Storytelling is a crucial element in games and can help engage players and convey meaningful messages.
Collaboration and knowledge-sharing within the gaming industry are essential for growth and innovation.
Awards and recognition can provide credibility and visibility to game developers and their impactful projects. AI has the potential to disrupt the means of production and make creative content creation more efficient.
While AI can enhance certain aspects of storytelling, it is unlikely to replace the human ability to empathize and understand the emotional journey of users.
The human struggle and reflection in the creative process are essential for creating truly unique and resonant experiences.
Independent games have a unique ability to bring social impact and incorporate diverse perspectives into the gaming industry.
Africa represents a significant opportunity for growth and innovation in the gaming industry.
A positive outlook and a strong sense of community are crucial for driving change and making a difference in the gaming industry.
* * *
Featured in this episode:
Glenn Gillis:
Glenn is a seasoned entrepreneur with 25 years of experience as a senior executive and consultant in the creative industries. He is an expert on the role that technology plays in storytelling and a thought-leader on how impact games and immersive technologies (AR & VR) can be used to build brands and drive effective learning outcomes in Africa and beyond. Prior to Sea Monster, Glenn served as the General Manager at two of South Africa’s leading film and animation companies: Moonlighting Film Services and Clockwork Zoo - Africa’s largest animation studio at the time.
Email: mailto: glenn@seamonster.co.za
LinkedIn: https://www.linkedin.com/in/gillisglenn/
Website: https://www.seamonster.co.za
Bella Rogerson:
Equipped with a Master’s Degree in film from the University of Cape Town, Bella Rogerson leads the marketing department of Sea Monster with a keen understanding of the local creative industries and a passion for storytelling. With her skills in strategic planning and a deep love for research, Bella plays a pivotal role in shaping and executing the marketing and brand building initiatives of Sea Monster.
Email: mailto: bella@seamonster.co.za
LinkedIn: https://www.linkedin.com/in/arabella-rogerson-252613193/
Website: https://www.seamonster.co.za
* * *
Please subscribe to our podcast wherever you are listening to this episode.
Leave us a rating and a review if you like our content for others to discover what we are doing.
And tell your friends!
CONNECT WITH US ELSEWHERE:
Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes.
Facebook Page: https://www.facebook.com/GamersChangeLives
Twitter: https://twitter.com/thegclpodcast
Instagram: https://www.instagram.com/gamerschangelives/
YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw
TikTok: https://www.tiktok.com/@gamerschangelives
PRODUCTION:
Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.
Thanks for listening to The Gamers Change Lives Podcast!

Saturday Feb 17, 2024
The Power of Play: Impact of the Game Development Industry in Ukraine
Saturday Feb 17, 2024
Saturday Feb 17, 2024
In this episode, host Tom Leonard interviews Elena Lobova, co-founder of GDBay, about her personal perspective on the game development industry in Ukraine and her experiences with the ongoing war in the country. They discuss the benefits of gaming for children, the role of accelerators and incubators in the gaming industry, and the importance of networking and attending events. Elena also shares insights into the future of game development and the exciting possibilities that emerging technologies bring.
Takeaways
The game development industry in Ukraine is thriving, with a growing number of indie studios and outsourcing opportunities.
Gaming can have positive effects on children, helping them develop skills, empathy, and socialize with others.
GDBay is a networking platform for the gaming industry that provides tools, mentorship, and business opportunities for game developers.
Preparing and networking at events can lead to valuable connections and business opportunities.
The future of game development is exciting, with rapid advancements in technology and the potential for new innovations.
* * *
Featured in this episode:
Elena Lobova is a co-founder and Chief Business Development Officer of GDBAY, an online networking platform for game developers worldwide and the organizer of Global Games Pitch.
During her 13 years in the gaming industry, Elena has managed a game development outsourcing company of 300 people, organized numerous online and offline events, consulted, and advised dozens of companies on business development, negotiations, and pitching.
Elena had to flee from war twice: first in 2014 from Luhansk and then in 2022 from Kyiv. She actively volunteers, raises funds for Ukraine, and promotes the Ukrainian game development community globally by speaking at industry events and co-organizing Ukrainian booths and charity receptions/auctions worldwide.
Email: mailto: el@gdbay.com
LinkedIn: https://www.linkedin.com/in/olenalobova/
Website: https://gdbay.com/
Instagram: https://www.instagram.com/olenalobova
Facebook: https://www.facebook.com/olena.lobova
* * *
Please subscribe to our podcast wherever you are listening to this episode.
Leave us a rating and a review if you like our content for others to discover what we are doing.
And tell your friends!
CONNECT WITH US ELSEWHERE:
Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes.
Facebook Page: https://www.facebook.com/GamersChangeLives
Twitter: https://twitter.com/thegclpodcast
Instagram: https://www.instagram.com/gamerschangelives/
YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw
TikTok: https://www.tiktok.com/@gamerschangelives
PRODUCTION:
Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.
Thanks for listening to The Gamers Change Lives Podcast!

Saturday Feb 10, 2024
Beyond Borders: The New Era of Gaming and Culture
Saturday Feb 10, 2024
Saturday Feb 10, 2024
In this episode, host Tom Leonard introduces the theme of Accelerating esports Success and interviews Sho Sato, CEO of LUDiMUS, a game consulting company. They discuss Sho's background in game development and the services LUDiMUS provides. They also explore the popularity of mobile gaming in Japan and the differences between incubators and accelerators. Sho shares insights on finding the right programs for entrepreneurs and the importance of networking in the gaming industry. They also discuss the impact of AI on game development and the cultural differences in business approaches. The conversation explores different communication styles and their impact on business interactions. It specifically focuses on the contrasting communication styles in the Middle East and Japan, highlighting the differences in verbal expression and the desire for clarification. The conversation also touches on the Israeli communication style and its effectiveness in business negotiations. Overall, the discussion emphasizes the importance of understanding and adapting to different communication styles when working in diverse cultural contexts.
Takeaways
Game incubators and accelerators provide valuable resources and support for esports entrepreneurs and game developers.
Language barriers can be overcome through machine translation and networking with local language speakers.
Understanding the business side of game development is crucial for success in the industry.
Networking and maintaining connections with mentors and stakeholders is important for long-term success.
Different regions have varying densities of game incubation programs, and entrepreneurs should research and find programs that align with their goals and needs. Different cultures have distinct communication styles, which can impact business interactions.
The Middle Eastern communication style tends to be more expressive and focused on action, while the Japanese communication style is more reserved and emphasizes clarity.
Israeli communication style is known for its directness and assertiveness, which can be effective in business negotiations.
Successful communication between individuals from different cultures requires understanding and adaptation to each other's communication styles.
* * *
Featured in this episode:
Sho Sato, CEO at LUDiMUS Inc. / Co-founder at iGi / Mentor at FI Tokyo
Sho Sato is the CEO at LUDiMUS Inc., leading specialists’ group of international expansion for games industries. He is the co-founder and Secretary General at iGi, the only game incubation program in Japan. Besides, he was a mentor of GameFounders Asia, the first global game-only accelerator, as well as Hope Hackathon in Saudi Arabia and Founders Institute in the U.S. He is an invited speaker at various international events for game developers in 20 countries.
Email: mailto: sho@ludimus.co.jp
LinkedIn: https://www.linkedin.com/in/sho-sato-a5180028/
Website: https://www.ludimus.co.jp/
Twitter: https://twitter.com/ludimusinc
* * *
Please subscribe to our podcast wherever you are listening to this episode.
Leave us a rating and a review if you like our content for others to discover what we are doing.
And tell your friends!
CONNECT WITH US ELSEWHERE:
Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes.
Facebook Page: https://www.facebook.com/GamersChangeLives
Twitter: https://twitter.com/thegclpodcast
Instagram: https://www.instagram.com/gamerschangelives/
YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw
TikTok: https://www.tiktok.com/@gamerschangelives
PRODUCTION:
Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.
Thanks for listening to The Gamers Change Lives Podcast!

Saturday Feb 03, 2024
Gaming Meets Motorsports: The Battle Racing Entrepreneurial Journey
Saturday Feb 03, 2024
Saturday Feb 03, 2024
In this episode of the Gamers Change Lives podcast, host Tom Leonard interviews Joshua Nelson, the founder and CEO of Emotional Ideas and the creator of Battle Racing. They discuss the journey of building Battle Racing, a patented sports and entertainment technology that combines gaming and real motor sports. Joshua shares his entrepreneurial story and the importance of resilience in overcoming obstacles. He also talks about the potential of Battle Racing as a global sport and the support he has received from the gaming and racing communities. The episode concludes with Joshua encouraging listeners to start working on their ideas today and support the Battle Racing project. Battle Racing is a balanced game that requires skill and strategy. Players must maintain their vehicle's health and speed while navigating power items and landmines. The game aims to create a level playing field by providing all players with the same vehicle, emphasizing individual driving skills. Battle Racing has partnered with a big manufacturer to develop custom gamified electric vehicles for the Pro League. Joshua Nelson shares his entrepreneurial journey and highlights the importance of inspiring others through personal experiences.
Takeaways
Battle Racing is a patented sports and entertainment technology that combines gaming and real motor sports.
Resilience is crucial for entrepreneurs to overcome obstacles and achieve their goals.
Battle Racing has the potential to become a global sport and create numerous job opportunities.
Starting today and working on your idea is the first step towards turning it into a business.
Supporting the Battle Racing project through newsletter sign-ups and merchandise purchases can help make the vision a reality.
* * *
Featured in this episode:
Joshua (Mr.BattleRacing) Nelson, Founder/ CEO at Emotional Ideas, Inc.
Joshua’s latest achievement as the Founder of Emotional Ideas has been the filing and allowance of a Non-provisional Patent (20 claims granted) from the USPTO regarding the invention of the Gokart BATTLE CONSOLE system. This patented product is an advanced HYPER IMMERSIVE gaming console for moving vehicles that will finally bring combat racing games like Nintendo®️ Mario Kart, Crash ™️ Team Racing, and Twisted Metal etc., to the real world, creating an Enhanced Reality of physical combat motorsports in the real world.
Email: mailto:jnelson@emotionalideasinc.com
LinkedIn: https://www.linkedin.com/in/joshuajnelson1992
Website: https://www.BattleRacing.com
Twitter: https://twitter.com/Emotional_ideas
Facebook: https://m.facebook.com/Emotionalideasinc/
YouTube: https://www.youtube.com/@BattleRacinglive
TikTok: https://www.tiktok.com/@battleracinglive
* * *
Please subscribe to our podcast wherever you are listening to this episode.
Leave us a rating and a review if you like our content for others to discover what we are doing.
And tell your friends!
CONNECT WITH US ELSEWHERE:
Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes.
Facebook Page: https://www.facebook.com/GamersChangeLives
Twitter: https://twitter.com/thegclpodcast
Instagram: https://www.instagram.com/gamerschangelives/
YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw
TikTok: https://www.tiktok.com/@gamerschangelives
PRODUCTION:
Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.
Thanks for listening to The Gamers Change Lives Podcast!

Saturday Jan 27, 2024
From Vision to Venture: The Power of Incubators and Accelerators in Silicon Valley
Saturday Jan 27, 2024
Saturday Jan 27, 2024
In this episode of the Gamers Change Lives podcast, host Tom Leonard and Executive Producer Reginald Nsowah interview Sarah Rauchwerger, founder of TechLab Innovation Center, about the role of incubators and accelerators in the startup ecosystem. They discuss the different types of programs available, how to find and apply to them, and the benefits of participating in such programs. Sarah emphasizes the importance of market validation, team alignment, and leveraging resources and networks provided by incubators and accelerators. They also explore the future of the industry and the opportunities it presents for entrepreneurs. The conversation explores the topics of entrepreneurship, creating jobs, the influence of Silicon Valley, learning and collaboration, and the positive impact of innovation.
Takeaways
Incubators and accelerators provide resources, training, and mentorship to help entrepreneurs build and scale their businesses.
Finding the right program requires research, networking, and understanding the specific expertise and focus areas of each program.
Entrepreneurs should validate their market opportunity and ensure team alignment before applying to incubators or accelerators.
Participating in these programs requires active engagement, leveraging resources, and building connections with alumni and industry professionals. Entrepreneurship is about creating ideas that make someone else's life better and can lead to job creation.
Silicon Valley has had a significant influence on innovation and entrepreneurship worldwide.
Collaboration and learning from others are essential in the entrepreneurial journey.
Innovation has had a positive impact on society, improving communication and creating opportunities for local communities.
* * *
Featured in this episode:
Sara Rauchwerger, Founder TechLAB Innovation Center
Sara Rauchwerger is the Founder and Managing Director at TechLAB Innovation Center with a mission to grow companies, Founder and Director of CCICE, with a mission to connect entrepreneurs globally, and Founder and Managing Director of BG Strategy; a leading global market entry services company, specializing in helping clients enter global markets including industry specific investment opportunities. With extensive pulse in Business Development, Business Strategy, Investment experience from both private enterprises and government contracts from various companies in the fields of Telecommunication, Aerospace, and Information Technology, Sara has been instrumental in building and sustaining cross boarder business opportunities by spearheading global expansion for private enterprises (SME’s) to corporate publicly listed companies.
Sara has been helping companies expand globally providing inception to closure market entry services for companies interested in entering IT (software and Hardware) markets. She continues to be a source screening deals for the investment community. She has extensive expertise, working for small and medium companies, in supporting preparation of business plans, development of marketing plans, financial analysis, financing, valuation, communications for new ventures, extensive long range master plans and market research. She helped owners and shareholders maximize value through the successful implementation of these plans.
Sara is regularly sought out as a guest speaker and lecturer around the world.
Email: mailto:sara@techlabcenter.com
LinkedIn: http://linkedin.com/in/sara-rauchwerger-founder-techlab-innovation-center-5a430
Website: http://www.techlabcenter.com
* * *
Please subscribe to our podcast wherever you are listening to this episode.
Leave us a rating and a review if you like our content for others to discover what we are doing.
And tell your friends!
CONNECT WITH US ELSEWHERE:
Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes.
Facebook Page: https://www.facebook.com/GamersChangeLives
Twitter: https://twitter.com/thegclpodcast
Instagram: https://www.instagram.com/gamerschangelives/
YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw
TikTok: https://www.tiktok.com/@gamerschangelives
PRODUCTION:
Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.
Thanks for listening to The Gamers Change Lives Podcast!

Saturday Jan 20, 2024
Venture Forward: Navigating the Startup Ecosystem
Saturday Jan 20, 2024
Saturday Jan 20, 2024
In this episode of the Gamers Change Lives podcast, host Tom Leonard interviews Jason Krauss, founder of Prepare for VC. They discuss the different types of organizations that entrepreneurs can tap into, such as communities, incubators, accelerators, and crowdfunding platforms. They also explore the role of universities in the startup world and the challenges and opportunities for female entrepreneurs. Jason shares insights from his book, 'Venture Forward: Lessons from Leaders,' and discusses the future of the industry, including the impact of AI. The episode concludes with a call to engage with the podcast and connect with Jason online.
Takeaways
Entrepreneurs can tap into various organizations, including communities, incubators, accelerators, and crowdfunding platforms, to access resources and support.
Universities play a role in the startup world through research and the presence of entrepreneurial students.
Female entrepreneurs still face challenges in achieving funding and recognition, but there are success stories and progress being made.
The future of the industry involves advancements in technology, such as AI, making it easier to start a business and test ideas.
* * *
Featured in this episode:
Jason Kraus, Investor, Advisor and Ecosystem Builder
Supporting 60K+ entrepreneurs globally through Human Capital, Investment Capital, and Intellectual Capital
Jason is an active investor through Boston Harbor Angels and the EQx Fund, with a thesis that you should always bet on the jockey and the people behind the business. He founded Prepare 4 VC in 2016 with the mission of helping bridge the gap between startups and investors and help hundreds of entrepreneurs globally through community events and resources, cohort, and individual programs. Investor, Advisor and Ecosystem Builder
Email: mailto:jkraus@prepare4vc.com
LinkedIn: http://linkedin.com/in/jkraus23
Phone Number: 508-444-2571
Website: http://jasonkraus.me
Twitter (X): http://twitter.com/jkraus23
Instagram: http://instagram.com/jasonkraus23
Facebook: http://facebook.com/jkraus23
Amazon Link: https://www.amazon.com/Venture-Forward-Lessons-Jason-Kraus/dp/1641372907
* * *
Please subscribe to our podcast wherever you are listening to this episode.
Leave us a rating and a review if you like our content for others to discover what we are doing.
And tell your friends!
CONNECT WITH US ELSEWHERE:
Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes.
Facebook Page: https://www.facebook.com/GamersChangeLives
Twitter: https://twitter.com/thegclpodcast
Instagram: https://www.instagram.com/gamerschangelives/
YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw
TikTok: https://www.tiktok.com/@gamerschangelives
PRODUCTION:
Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.
Thanks for listening to The Gamers Change Lives Podcast!

Saturday Jan 13, 2024
Introduction to Incubators and Accelerators
Saturday Jan 13, 2024
Saturday Jan 13, 2024
Introduction to Incubators and Accelerators
In Season 4 of the Gamers Change Lives Podcast titled “Accelerating Esports Success” we are talking to people around the world, telling the stories of how entrepreneurs can tap into the resources provided by accelerators, incubators, and other platforms to hone their business skills.
The goal of our conversations is to provide inspiration to esports entrepreneurs, both new and established, to seek tools, training, mentorship, networking, and more through established platforms.
Our focus is expanding out to many different types of entrepreneurs, in many different industries, so our esports audience can benefit from their journeys.
Episode 1:
In our introduction episode our guests Reginald Nsowah and Cholwe Shabukali, share their experiences and insights on incubators and accelerators in the esports industry. They discuss the definition and purpose of incubators, the types and variations available, the criteria for joining, and the benefits entrepreneurs can expect. They also provide tips on finding incubators and highlight the importance of networking and alumni support. Included in the discussion is the difference between online and in-person programs and the role of funding in incubator programs.
The conversation continues exploring the value of going through multiple programs, the importance of assessing the value of each program, and the different focuses of programs in different regions.
Takeaways
Incubators are places where entrepreneurs can develop their business ideas and receive support to turn them into successful ventures.
There are different types of incubators, including local, regional, and international ones, each with its own focus and criteria for participation.
Entrepreneurs can benefit from incubators by gaining business skills, networking opportunities, access to resources, and mentorship.
Finding the right incubator involves researching online, reaching out to local entrepreneurial agencies, and networking with startup mentors and angel investors.
Incubators can provide funding in various forms, such as grants, office space, equipment, or access to investors.
Assess the value that each program can provide to your business before deciding to join.
Consider the stage of your business and the specific opportunities offered by the program.
Different programs have different focuses, such as making money or creating jobs.
Incubators and accelerators provide valuable resources, guidance, and networking opportunities for entrepreneurs.
* * *
Featured in this episode:
Reginald Nsowah, an Air Force engineer with over 7 years of leadership experience in technical project management, is dedicated to making a positive impact in his community, focusing on youth development and entrepreneurship in Africa. He excels in leading teams, managing diverse projects, and resource allocation. Beyond his Air Force career, Reginald is passionate about mentoring young individuals in the tech industry. He co-founded Ticketmiller, aiming to enhance ticketing experiences across Africa, and boasts over 5 years of consulting expertise in business development. As the Director at Afrolynk, he connects startups to global opportunities and facilitates their growth. Creatively, he hosts the "Deciding To Win" podcast, is the Executive Producer of "Gamers Change Lives Podcast," and mentors aspiring podcasters and creatives. Personally, he values faith, family, and hugs, with a background as a former choir conductor. Contact him at regnsowah@gmail.com.
Email: reginaldnsowah@gamerschangelives.com
LinkedIn: https://www.linkedin.com/in/reginald-nsowah-09352929/
Deciding to Win Podcast: https://podcasts.apple.com/us/podcast/deciding-to-win/id1535231372
Cholwe Shabukali is co-owner and managing director of Team Gematrix, Zambia's pioneer esports organization, her organization has a record of multiple sub-Saharan African championships and presence across 3 continents.
She was listed as the top 100 game changers by unreal engine in 2020. She is also the current interim Secretary General for the Esports Federation of Zambia.
LinkedIn: https://www.linkedin.com/in/cholwe-shabukali-26b780143/
Team Gematrix: https://gematrix.co/
Twitter: https://twitter.com/Elen_Cholwe
BongoHive: https://bongohive.co.zm/
* * *
Please subscribe to our podcast wherever you are listening to this episode.
Leave us a rating and a review if you like our content for others to discover what we are doing.
And tell your friends!
CONNECT WITH US ELSEWHERE:
Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes.
Facebook Page: https://www.facebook.com/GamersChangeLives
Twitter: https://twitter.com/thegclpodcast
Instagram: https://www.instagram.com/gamerschangelives/
YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw
TikTok: https://www.tiktok.com/@gamerschangelives
PRODUCTION:
Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Executive Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.
Thanks for listening to The Gamers Change Lives Podcast!

Saturday Sep 16, 2023
Game On Africa: Esports as a Catalyst for Growth and Opportunity
Saturday Sep 16, 2023
Saturday Sep 16, 2023
Today we are speaking with three returning guests on our first LinkedIn Live Event: Soufiane EL FILALI from Morocco, Brad Kirby from South Africa, and Ronny Lusigi from Kenya.
Tom Leonard kicks off the LinkedIn Live session of "Gamers Change Lives", exploring the transformative potential of gaming worldwide. Our conversation covers insights from guests Soufiane El-Fidali of the Royal Moroccan Federation of Electronic Games, Brad Kirby of MTN, and Ronny Lusigi, CEO of IndexG Esports in Kenya.
The podcast touches on the evolving landscape of esports in Africa, addressing challenges like electricity issues, barriers to entry, and the importance of local server infrastructure. Soufiane emphasizes localized servers' significance, advocating for collaboration between governments, industry, and players. Brad discusses the evolving nature of game server infrastructure and champions a unified African approach to game publishers. Ronny underscores the importance of data to showcase the African gaming market's potential.
The African Confederation of Digital Sports (ACDS) is spotlighted, with Soufiane detailing its objectives and its goal to represent and uplift the gaming ecosystem in 41 African countries. The role of government in supporting esports surfaces, with Brad highlighting challenges in South Africa and Ronny addressing the necessity for alignment with national sports regulations in Kenya.
Brad narrates a poignant tale of disadvantaged kids leveraging gaming vouchers for education, underscoring esports' societal impact. The conversation pivots to the broader societal effects, from gaming's potential to address Africa's job market challenges to its role in leadership development, exemplified by Queen Arrow from Kenya.
As the episode concludes, the panelists express gratitude and enthusiasm for gaming's transformative capacity, hinting at future discussions on international events.
Episode Webpage: https://www.gamerschangelivespodcast.com/game-on-africa-esports-as-a-catalyst-for-growth-and-opportunity
Featured in this episode:
Soufiane EL FILALI from Morocco, marketing and communication manager of the Royal Moroccan Federation of Electronic Games and the executive director of the African Confederation of Digital Sports.
LinkedIn: https://www.linkedin.com/in/soufiane-el-filali/
Brad Kirby from South Africa, Senior Specialist @ MTN | Gaming & Esports.
LinkedIn: https://www.linkedin.com/in/brad-kirby-0562922/
Ronny Lusigi from Kenya, CEO of IndexG Esports.
LinkedIn: https://www.linkedin.com/in/ronny-lusigi-2448b7100/
Also mentioned: The African Confederation of Digital Sports (ACDS)
Please subscribe to our podcast wherever you are listening to this episode.
Leave us a rating and a review if you like our content for others to discover what we are doing.
And tell your friends!
CONNECT WITH US ELSEWHERE:
Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes.
Facebook Page: https://www.facebook.com/GamersChangeLives
Facebook Group: https://www.facebook.com/groups/gamerschangelives
Twitter: https://twitter.com/thegclpodcast
Instagram: https://www.instagram.com/gamerschangelives/
YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw
TikTok: https://www.tiktok.com/@gamerschangelives
Journey of a Gamer: http://journeyofagamer.com
PRODUCTION:
Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.
In Season Three our theme is “Building a Business: Esports 101”.
I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?
Thanks for listening to The Gamers Change Lives Podcast!

Saturday Sep 09, 2023
Playing Life’s Game: Bridging Esports and Improvisation
Saturday Sep 09, 2023
Saturday Sep 09, 2023
Today we are speaking with Patricia Ryan Madson, a Professor Emerita from Stanford University, and author of the book: "IMPROV WISDOM: Don’t Prepare, Just Show Up".
"The Gamers Change Lives Podcast" Episode with Tom Leonard & Patricia Ryan Madsen:
Special Guest: Patricia Ryan Madsen, author of "Improv Wisdom: Don’t Prepare, Just Show Up" and Stanford Professor Emerita, brings her improv insights to the gaming conversation.
Mindset Matters: Patricia advocates for an "average" mindset to foster creativity and minimize pressure. The conversation touches on team dynamics, the value of positive reinforcement, and the essence of gaming.
The Universality of Improv: Patricia discusses the culture of improvisation, emphasizing its widespread appeal and ability to bridge generational, political, and ethnic divides.
Personal Growth: Patricia underscores the significance of self-awareness and self-improvement, highlighting the need to focus on our behaviors over attempting to change others.
The Power of Storytelling: Tom shares his experiences from Fiji and Thailand, emphasizing the universal human need for narratives and connection.
Closing Remarks: The episode wraps up with a look at "Silver gamers" and reinforces the podcast's mission - "Play games. Create jobs. Change lives."
Catch the full episode to delve deeper into the intersections of gaming and improvisation.
Episode Webpage: https://www.gamerschangelivespodcast.com/playing-lifes-game-bridging-esports-and-improvisation
Featured in this episode:
Patricia Ryan Madson
Patricia Ryan Madson is a world authority on improvising in everyday life. She is the author of IMPROV WISDOM: Don’t Prepare, Just Show Up. Random House, Bell Tower Books, 2005. Her book has been translated into nine languages and is also an Audio and Ebook.
Patricia is a professor Emerita from Stanford University where she taught since 1977. In their Drama Department she served as the head of the undergraduate acting program and developed the improvisation program. In 1998 she was the winner of the Lloyd W. Dinkelspiel Award for Outstanding Innovation in Undergraduate Education at Stanford.
She is a frequent speaker for business and educational groups. Her corporate clients have included: IDEO, Google, Gap Inc.'s Executive Leadership Team, The Lucille and David Packard Foundation, the Banff Centre for Leadership, Sun Microsystems Japan Division, Apple Computers, Adobe Systems, and Price Waterhouse. She lives in El Granada, California with her husband Ronald and an elderly cat named Lyra.
Email: improvwisdom@gmail.com
Web Page: www.improvwisdom.com
Web Page: www.improvwisdom.blogspot.com
Also Mentioned: The Silver Snipers
Please subscribe to our podcast wherever you are listening to this episode.
Leave us a rating and a review if you like our content for others to discover what we are doing.
And tell your friends!
CONNECT WITH US ELSEWHERE:
Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes.
Facebook Page: https://www.facebook.com/GamersChangeLives
Facebook Group: https://www.facebook.com/groups/gamerschangelives
Twitter: https://twitter.com/thegclpodcast
Instagram: https://www.instagram.com/gamerschangelives/
YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw
TikTok: https://www.tiktok.com/@gamerschangelives
Journey of a Gamer: http://journeyofagamer.com
PRODUCTION:
Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.
In Season Three our theme is “Building a Business: Esports 101”.
I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?
Thanks for listening to The Gamers Change Lives Podcast!

Saturday Sep 02, 2023
Talk Smarter, Game Better: Mastering the Game of Communication
Saturday Sep 02, 2023
Saturday Sep 02, 2023
Today we are speaking with Matt Abrahams, Lecturer at the Stanford University Graduate School of Business specializing in Strategic Communication. He hosts the popular podcast “Think Fast Talk Smart”. He is also the author of a new book called “Think Faster Talk Smarter”.
In this episode of "Gamers Change Lives," host Tom Leonard is joined by communication expert Matt Abrahams from Stanford University’s Graduate School of Communication. Together, they delve into the world of effective communication and its impacts on entrepreneurship, education, and of course, gaming. They explore everything from the nuances of spontaneous speaking to the significance of understanding one's audience. Don't miss out as Matt even provides some tailored advice to Tom on elevating his interviewing skills.
Key Topics:
- Introduction: Tom introduces Matt Abrahams and his book "Think Faster, Talk Smarter," setting the stage for a discussion on the art of communication.
- Spontaneous Communication: Matt shares insights from his book on thinking on your feet, something he's challenged to demonstrate later in the show.
- Parental Approach to Esports: Matt elaborates on how he manages his children's ambitions in esports, drawing parallels with other professional sports.
- Esports Education Dynamics: A discussion on the role reversal in esports education, where children sometimes become the teachers for their parents.
- Journey to Stanford GSB: Matt discusses his own journey to teaching at Stanford and the evolving landscape of entrepreneurship education there.
- Communication Mistakes: Matt identifies key areas where entrepreneurs often go wrong in their communication strategies.
- Active Listening: Both guests reflect on their own experiences to underscore the importance of active listening in effective communication.
- Cultural Sensitivity: The conversation moves to the impact of culture on communication, citing real-world examples from esports entrepreneurs across the globe.
- Improving Interview Skills: Matt gives Tom constructive feedback on how he can improve his own interviewing skills.
- Concluding Remarks: The episode ends with Tom and Matt expressing their gratitude and emphasizing the show’s tagline: "Play Games, Create Jobs, Change Lives."
Episode Webpage: https://www.gamerschangelivespodcast.com/talk-smarter-game-better-mastering-the-game-of-communication
Featured in this episode:
Matt Abrahams
Matt Abrahams is a leading expert in the field of communication. As a Lecturer in Organizational Behavior at Stanford University’s Graduate School of Business, he teaches popular classes in strategic communication and effective virtual presenting and has received the school’s Alumni Teaching Award. Matt also teaches public speaking and co-teaches Improvisationally Speaking in the Stanford Continuing Studies Program.
When he isn’t teaching, Matt is a highly sought-after keynote speaker and communications consultant and coach. He has helped numerous presenters prepare for high-stakes talks, including IPO road shows, Nobel Prize award presentations, and appearances at TED and the World Economic Forum. His online talks garner millions of views and he hosts the popular, award-winning podcast Think Fast, Talk Smart, The Podcast. His book Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting has helped a wide audience manage speaking anxiety and present more confidently and authentically.
To relax and rejuvenate, Matt enjoys hiking with his wife, talking, and watching sports with his kids, hanging out with his friends, and being continually humbled at the karate dojo.
Email: matt.abrahams@gmail.com
LinkedIn: https://www.linkedin.com/in/maabrahams/
Website: http://MattAbrahams.com
Podcast: https://open.spotify.com/show/6ll0MwobDt1JW9gYaOONEo?si=48a1153b097a4ad2&nd=1
Upcoming book – Think Faster Talk Smarter
Please subscribe to our podcast wherever you are listening to this episode.
Leave us a rating and a review if you like our content for others to discover what we are doing.
And tell your friends!
CONNECT WITH US ELSEWHERE:
Visit our website at https://www.gamerschangelivespodcast.com/ to learn more about our program, our blog, and sign up for our emails to be notified of upcoming episodes.
Facebook Page: https://www.facebook.com/GamersChangeLives
Facebook Group: https://www.facebook.com/groups/gamerschangelives
Twitter: https://twitter.com/thegclpodcast
Instagram: https://www.instagram.com/gamerschangelives/
YouTube Channel: https://www.youtube.com/channel/UC8TRl42z9cbMyZMhcpNo0cw
TikTok: https://www.tiktok.com/@gamerschangelives
Journey of a Gamer: http://journeyofagamer.com
PRODUCTION:
Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/
Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/
ABOUT THE SHOW:
Play Games. Create Jobs. Change Lives.
This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.
In Season Three our theme is “Building a Business: Esports 101”.
I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?
Thanks for listening to The Gamers Change Lives Podcast!

Tom Leonard
Host
Now I definitely don’t have all the answers. Or even all the questions. But I do know that if we join forces, team up on a quest, we can figure it out together. Every gamer knows that this is a winning strategy.